Romanians have been buying more, chosing the lower price segment in H1 (GfK)
Publicat:The consumer goods market saw a 12 per cent increase in the first half of the year compared with the first half of 2019, in the context in which the Romanian households bought by 9 per cent more in terms of volume, choosing the lower price segment, according to a survey of GfK made public on Monday. "The health crisis and, implicitly, the restrictions in recent months have led to changes in the buyer's behaviour, so that the frequency of visits to the store has decreased by 6 per cent, and the average amount paid per trip to the store has increased by almost 20 per cent," the survey shows.
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