Romania's FMGC market expands 7pct in 2017 amidst rising prices
Publicat:Romania's market for fast moving consumer goods (FMCG) expanded 7 percent in 2017, driven by rising prices instead of rising purchases, as was the case in 2016, according to a study by market research company GfK.
The study shows that in 2017 Romanian consumers turned to higher-priced products, a phenomenon called up-trading.
Home care products recorded the highest increase in 2017, of nearly 10 percent in value. Also rising above the market averages were dairy products (especially butter, melted cheese and cheese specialties), packed food and beverages. Fresh foods and personal…
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