Media Fact Book: Romanian media market up 10 pct in 2018, to 454 ml euro
Publicat:The Romanian media market advanced last year 10 percent compared to 2017, to 454 million euro, and is expected to grow 7 percent in 2019, according to the 2018 Media Fact Book released this week.
"The media market will need another year to reach half a billion euro. Romania has entered an economic slowdown period, which impacts our industry. The rapid growth of the past years is no longer sustainable, because the major parameters that influence advertising spending have hit a cap, like for instance consumer confidence or the consumer's purchasing power, which has lately deteriorated against…
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