Retail media market in Romania to exceed 10 million euros in 2024 (estimates)
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The retail media market in Romania will exceed 10 million euros in 2024, after 7.5 million euros last year, according to a specialist analysis published on Tuesday.
The growth of this market by more than 30%, year-on-year, is reflected in the growing number of retailers developing and consolidating their offerings, sizing their dedicated teams and allocating investment budgets to scale revenues, say Footprints AI experts, a Romanian technology company.
According to retail media revenue calculations, which do not include trade marketing budgets, in 2023, retail brands' costs with search…
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